Flip Thru & Chat | BTS (방탄소년단) Love Yourself: Her

The Era that launched BTS’s American blitz

Love Yourself: Her is BTS’s most controversial album. Fans either loved or hated the first single DNA. People complained that the album’s songs sounded “too Western.” Some older fans longed sorely for the good old days when BTS was a struggling unknown group passing out free concert flyers in downtown L.A. (“American Hustle Life”).

But what many kpop fans don’t know now but will come to realize later is that the Love Yourself: Her era ushered in BTS’s initiation into American superstardom. From the Billboard Awards to the AMAs to several radio and late-night television shows, BTS became one of the most sought-after celebrities of 2017 and 2018. And their music was exposed to an even wider audience.

Well, I say a lot more in the video above. So check it out, and leave a comment!

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